Archive for Pay per click
How to Build your High Quality List at the Lowest Cost Per Click Using Google Adwords
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One important part of your Internet marketing strategy may involve building a list of prospects using a pay-per-click Google AdWords campaign. The advantage of using Google AdWords is that it can produce a high quality list because it’s highly targeted and relevant. This is because it is based on the keywords that you have chosen, the advert you’ve constructed, and the ‘squeeze’ page you’ve designed.
So what are the steps to building a list using Google AdWords?
Step 1 – Conduct Keyword Research and Design Your Google Account Structure.
This stage is of major importance to your success because it helps to keep things targeted from the beginning.
Draw a circle on a piece of paper with branches coming out containing what you believe to be the most relevant main key phrases.
Use the Google Keyword Selector Tool to select a number of relevant and popular key phrases, and search for synonyms and related terms.
Use other keyword selection sites e.g. nichebot.com, wordtracker.com, and keyworddiscovery.com.
Use the Google Traffic Estimator.
Set up an ad group for each of these main key phrases and use all the variations of it your have found within each group – single, plural, hyphenated versions etc.
Step 2 – Create Your Adverts
There are only 95 characters for a Google AdWords advert, 25 for the title and 35 each for the two description lines underneath.
DO NOT USE THE CHARACTERS TO SELL. The goal is ONLY to get people to click on your advert.
In each ad, put the key phrase in the ad title so it’s in bold as research shows that click through rates are higher if the key phrase is in the advert title.
Design a kind of template advert.
Produce 3 different adverts for each variation (using the template advert), changing the order and arrangement of key phrases within it.
Track the effectiveness of each to see which one works best – TEST, MEASURE AND COMPARE.
Step 3 – Create The ‘Squeeze’ Pages
The squeeze page is the page that people are directed to when they click on your Google AdWords Advertisement. This page should be built using the same key phrases for building blocks as the Google AdWords advert that is pointing to it. Each variation within each ad group should go to a squeeze page that has been changed accordingly with regards to the key phrases – maximum relevance and targeting should be what you are looking for.
Keep the squeeze page simple and make sure that every element in the page has a reason for being there i.e. it’s helping to convert.
Prepare some kind of value-adding download or service that is FREE.
Give the page a large, attention-grabbing headline and include the word FREE.
Google could penalise you for saying something is free when it’s not, so make sure it is.
Use a sub-headline with the word FREE in it to encourage people to read further.
Add a ‘call to action’ line below this e.g. Receive your FREE gifts now by entering your name and e-mail address below.
Google may regard a simple ‘sales letter’ style page to be a scam, so include navigational links on the page e.g. links to a page which opens in a separate window, showing pictures of and giving some information about the free gifts they will receive if the follow the call to action.
Links help your ‘quality score’ with Google (which lowers your cost per click), and they have been shown to increase the chances of conversion.
Include an opt-in box (small form) asking for a name and e-mail address.
Include a ‘call to action button’ e.g. Receive my FREE gifts now.
Research has shown that the conversion rate is increased if the text on the button states exactly the action you want users to take (and the benefit of doing so) rather than just saying ‘submit’.
Add a link to a detailed privacy policy page that opens in a separate window.
Include another couple of lines below this designed to increase curiosity e.g. stating possible benefits of following the calls to action.
End with a sense of urgency i.e. make the offer time sensitive to encourage immediate conversion.
Use professional looking graphics and consider using a columnar layout because this is what Google is used to i.e. try not to make it look too much like a sales letter page.
Change and test different aspects of the page to keep increasing the page’s conversion rate.
N.B. The best possible squeeze page would be exactly customised to your key phrases, which should ensure relevancy and a better chance of conversion.
So, a high quality list can be built, and return on investment can be maximised by building Google AdWords campaigns form the keywords up. make sure relevance and targeting is high, and Google optimisation rules are adhered to in your compelling squeeze page so that the quality score will be high, and so the cost per click will be kept as low as possible.
The Baby Shower Kit
The Clicks and Conversions in Pay Per Click Marketing
Posted by: | CommentsIn pay per click marketing, the most common intent of the business owner is to position his listing on top of SERPs, and get clicks coming from internet users. With greater clicks comes greater traffic for the website. And with greater traffic comes greater happiness. Correct, or are we missing something fundamentally important?
The keen business owner who puts his money in PPC should learn that there is more to clicks in this kind of advertising. So what is conversion and how helpful can this be in keeping you on budget and in line with your objectives?
Conversion will happen if the site visitor will take some desirable action in the website, as opposed to site visits wherein the user enters the site and leaves the website without contributing to the website.
If for example you have an online store, then the conversions that may happen in the site will involve the users making a direct purchase, the user downloading a service or the user completing the sales inquiry form. Simple visits will mean that the user enters and leaves unnoticed.
Conversion in pay per click is not restricted to getting a sale of your product on your website. Conversion may mean other actions of site visitors that are valuable to you and your business.
It is along this line that you should also think about what to expect out of your site visitors. Before engaging into pay per click, it is also wise to determine the target results that you want to get out of these online visitors. If that cannot be established, investing in PPC might not be a good idea.
Since conversion is an important aspect of marketing under pay per click, it is recommended that you track conversion. The good news is that major search engines do provide tracking tools. Google Analytics is one, and this is worth using. This tool will allow you to measure the conversions coming from pay per click sources.
Without any tracking tools, you can still monitor and assess conversions from your pay per click campaign. By using a spreadsheet, you can list the conversions in a day and determine if there has been any increase upon adoption of PPC. If none, then you might need to improve your strategy.
Truth About PPC Evolution
Posted by: | CommentsIt seems as if every month there is a new software that gets released. There is a number of Adwords management software that is available in the market. All promise to help its users maximize profits and keep their online business steadily afloat.
And that slew of program will be added with another one after a new software, PPC Evolution, will be launched later this month.
PPC Evolution is still yet to be launched but even now, theres already a lot of talk about it especially after people have started taking note of its creators. PPC Evolution is designed by Dr. Mike Woo-Ming and Brian Koz, both sought after internet marketing consultants and entrepreneurs.
Those connected with the online businesses are already aware of Dr. Woo-Ming after he launched the Lead Evolution just last year.
Users of the PPC Evolution are sure to get two characteristics of the software that will make them rake in huge returns; these are power and adaptability. With a strong tie-up with Google and awesome programming, spectators are saying that users will get their moneys worth with the software.
What the PPC Evolution does is to automatically adjust your Adwords campaign so that youre always profiting from it. If you have keywords that arent doing so well, it can decrease its traffic to cut your losses. Meanwhile, if you have keywords that are earning you a lot, the software will also increase the traffic while on autopilot.
This is explained easily with the following example: you have a keyword that costs you $500 but is only earning for you $300. What PPC Evolution does is to decrease or even pause the traffic going to that keywords. Now, say you have a keyword which still costs $500 but is earning for you $1500. PPC Evolution increases the traffic for that keyword so that you maximize your profits.
Whats even more entrancing with the PPC Evolution is that it actually includes essential information regarding the keywords: how much its costing you and how much you are actually earning. To be able to do that PPC Evolution has tied up with Google in order to access your Adwords account.
That kind of service has made a tie up with Google necessary. Although well have to test the software to really know for sure, PPC Evolution is worth taking the risk for.
Managing Keywords in a PPC Campaign
Posted by: | CommentsYou may think that once you have a PPC advertising campaign put together there is nothing left to do but collect the money. This, unfortunately, is not the case. Even after establishing your campaign there is a lot of work to do. Maintaining a successful campaign will require a lot of management of various areas. One such area is your keywords.
You will be using two different types of keywords. These are general, broad ranged keywords and the more targeted keywords.
General keywords are those that attract a large crowd of searchers for a certain topic but not necessarily a niche within that topic. For example a broad based keyword could be “home business.” This will attract a lot of searchers. However they may not be interested in your particular niche and you will get few sales or leads.
People using the niche keywords are more interested in your specific field. However, the niche keywords generally attract much less traffic. This decrease in traffic is usually offset by an increase in sales conversion.
This basic understanding of keywords will help you manage you PPC campaign. A lot of the time, a struggling campaign can be caused by poor keyword performance. You need to make sure that a keyword is not only bringing people, but also sales. Without the sales, you may as well be flushing your money down the toilet.
Make sure to keep a close watch on your keywords. By using software provided by the PPC engine, such as Google Adwords, you can track how much traffic each of you keywords is bringing to your site.
Another factor you need to look at is the conversion rate, or the number of clicks required to generate a sale. This ratio will be much lower for the broad keywords and much higher for the niche. Since you pay for each click you will need to evaluate the value of your keywords.
This sales conversion will be used to measure whether your bidding is appropriate. If you are spending more on clicks than you are making per sale you will want to consider making changes. Otherwise you are losing money, and that is the opposite effect you want your PPC campaign to have.
Another thing to consider is keyword trends. The word which people use to search for a particular topic can often change. When this happens your keywords will become more or less effective. Due to this you may need to alter bids to change positioning of those keywords.
As the trends change you may find a keyword is not pulling its own. Now however, you will be able to evaluate the keyword and make changes to fix its efficiency. If you feel a keyword is performing too poorly to be revived at this time, it is recommended that you merely put it on hold for a while instead of deleting it. Trends may swing back to a place where that keyword will work again in the future.
Serious Questions People Ask About The Google Secret Loophole
Posted by: | CommentsIs the Google Secret Loophole really what it’s hyped up to be? Will it make you fire your boss and let you live the life of your dreams? This could be going new places, spending quality time with family and friends or coming up with the next Million Dollar idea for which you need free time and financial security. So, is the Google Secret Loophole right for you?
Matt Benwell, the maker of this product, certainly believes so but a logical question to ask is, isn’t that what all sales people do?
Because this product is costly, you have every right to make an informed decision before you spend your hard worked money on it.
What I will do now is try and help you make an intelligent decision based on the information I have been privy to. If you buy this product, it is my sincere wish that you benefit from it to the extent that Benwell says you can. So the rest of the article will address commonly asked questions.
Well… what exactly is it??
The Google Secret Loophole is a secret backdoor strategy that allows you to literally unlock $31,422.70 in 30 days using one keyword and one website.
Whom is the Google Secret Loophole?
This product is most suited for someone already experienced with PPC, having Medium level or higher. And let’s not forget the motivational aspect. You must have a powerful desire to do well online as to have the patience to finish the course from start to finish.
How much time does it take?
It is preferable to finish the program as quickly as you can. You do the learning at your own pace so how long it takes depends entirely up to you. Once you go through the course you will need to dedicate one hour each day.
Are there additional costs besides the buying price?
The daily cost for implementing this technique is $20 to $30 Dollars that covers the ad costs. There are also domain and hosting costs that work out to approximately $30 to $50 Dollars monthly.
Whom is the Google Secret Loophole NOT for?
Those who have no idea what PPC means is or have never set up a Google Adwords account. It is also not for those who are reluctant to spend a few money daily towards building a life of financial freedom. Please, do not be broke or in debt if you want to try the Google Secret Loophole.
In what format is it delivered?
The Google Secret Loophole consists of Four video tutorials and several digital documents. Customers have the option to become members in an exclusive forum where insider secrets are exchanged for faster success.
The main advantage to the Google Secret Loophole and what makes it different from other products out there is that it discloses a previously unknown backdoor method that Matt discovered.
If you have a burning desire to make a large amounts of money through Affiliate Marketing and PPC, the Google Secret Loophole will give you a clear-cut advantage over other promoters of affiliate products and PPC users. It allows you to increase niche specific traffic and skyrocket your sales very quickly.
Is there a money back guarantee?
Yes, Benwell offers a “60 days or your money back” testing and failing period during which you can assess his product. If you did not achieve the results he promised and you can prove that you used it as perscribed, he will give you back a full 100% refund, no questions asked.
The product goes live on Wednesday, June 10th at 12noon EST. Be sure to visit Secret Google Loophole and download your copy from there. This will entitle you to 3 bonus offers and a $50 Dollar rebate.
Google Adwords and PPC Marketing
Posted by: | CommentsIt would not be a surprise if you have encountered Google Adwords or pay per click marketing in the internet, as these are two of the most popular tools used by businesses in online advertising. It is also seen as something beneficial for website owners as well.
These online concepts may not be new to those who are well-versed with internet marketing, but for those who want to engage in these advertising techniques but still wants to know more about them, it is indeed important to know their backgrounds to make a successful campaign. Like any other advertising tools and techniques, there are pitfalls that you should avoid to make your campaign successful.
To get to the basics, pay per click is an advertising tool that can be used for businesses in introducing their products on the web at the same time, it can also be used for website owners who want to gain traffic to their site – which means, more opportunities to make money online. There may be no cost involved in displaying your ad in a website but cost comes in when an internet user clicks on your ad.
Google Adwords follows the same. In fact, Google is said to be the leader in pay per click marketing through their Google Adwords. However, Google was not the one who introduced pay per click marketing. The idea of pay per click came from the man who founded Goto.com. This was later named Overture and acquired by Yahoo!
If you want to engage into Google Adwords for your advertising, you have to coordinate with the Google as to how much you are willing to pay if users click on your ad. The cost will be per click and not a fixed rate of posting your ad on the websites or of search engine results page. The company will then accommodate your ad and offer websites to place your ad on their sites.
With this scheme, websites owners can also participate and offer to host for your ads. This will make website owners make money as they will be paid when interested individuals in the internet will click our ad,
Google has indeed made a great success with pay per click, or Google Awords in particular. It was not just beneficial and advantageous among business owners but as well as website owners too who want to make money online.
How To Create Good PPC Advertising
Posted by: | CommentsPay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Stay Focused
Pay Per Click is the ideal medium to test out where your website sits in comparison with your competitors and, more importantly, provide the ideas to enable you to find ways of beating them!
Calculate Everything
To prove effective in managing your PPC campaign to get as much sales as possible, you have find the best keyword, pay attention to your PPC ad title and description. mind your click through rates, and optimize your PPC campaign. Do not fall into the mistake of prioritizing quantity over quality. Even if you get tons of traffic, if you don’t earn pay per click conversion then it’s all-useless.
Deliver What You Promise
Your PPC campaign has to drive targeted traffic to your site. That means bidding on the right keywords or niche terms that correspond to your product or service – and therefore attracting searchers who are more likely to buy from your site. Do Write a creative and effective ad that will actually get those targeted users to click on the ad and visit your site.
Defer To the Customer
Think about what your customers want and then provide it. Target your keywords or keyword phrases that you would like to use. Because people tend to type fast when they search the web, be sure to include common mis-spellings of your keywords.Let your customers subscribe to your newsletter, fill out forms, or buy your products.
About Keywords
Now, you have a good starting list. Later, you will want to add new keywords, and remove non-performing keywords. A good keyword is one that yields you conversions into customers or good leads. However, Google AdWords includes an option for you to specify which ones should not be used in your particular campaign. Here are some samples:
– stationary exercise bike
– stationary bike
– exercise bike
Positive keywords are:
Mountain Bikes
Mountain Bike Gear
Cycling
Dynamic Titles
Use dynamic titles often. Heres how to do it; Keyword: Substitute title. For specifics, refer below:
Mountain Bikes: Bicycles and Gear
The Mountain Bike: Cycling with the right Bicycle Gear
The secret key to creating successful pay per click campaigns is relevancy meaning that you provide your visitors with exactly what they are looking for. Think of a best strategy. If it works for you, then you can ensure yourself a good internet advertising campaign which will make your online business successful.
Google Adwords: a Pay Per Click Strategy
Posted by: | CommentsFor those who are involved in internet marketing, pay per click and Google Adwords may be familiar concepts and terms. Both had been around since their introduction in 2002 and these tools have been widely used online.
Until now, though, green apples in the online world are not so sure what Google Adwords is all about. Below we will find out what it is and what it can do for a business.
Pay per click was not first used by Google. It was conceptualize by an individual who started out Goto.com which was later known as Overture. It was later acquired by the internet company, Yahoo!
Pay per click or PPC was designed as a marketing tool that enables businesses and companies to promote their businesses online through websites. This tool allows business owners to advertise on the internet as much as they can in as many websites they want. It also makes use other strategies such as search engine optimization in obtaining traffic.
Google is earning about 16.4 billion US dollars with Adwords. It is Google’s flagship in the Pay Per Click Marketing advertising method and site targeted advertising strategies. Google uses not only advertisements through texts but also as banners.
This has provided great support for the companies who want to engage in online advertising and websites where these ads are placed. Companies and businesses who want to advertise will coordinate with Google if they want to engage in Adwords. They will then agree on the type of ad to be displayed and the rate per click that will be paid for these banners or text ads.
After everything is agreed upon, Google will then offer website owners the opportunity to earn by placing these ads on their websites. When website owners sign up, they are allowed to place these ads and banners anywhere on their website. They can also choose the size and the color depending on their site design. When these banners or ads are clicked, payment will then be taken cared of by Google.
Google is perhaps the leading company in the Pay Per Click Marketing industry. Although Google has come under fire sometime for allowing others to use copyrighted keywords, Google has extensively made progress in this marketing strategy.
PPC Marketing: What to Prioritize
Posted by: | CommentsTo get the desired benefit in using pay per click marketing, there are important things that you need to follow to make your campaign more successful.
A very important factor to consider in pay per click marketing is your budget. You should set how much amount you are going to allocate for your pay per click advertising, and how much you are willing to pay for each click of your ad. In PPC, it is wise to consider that the cost of one click should not be more than the profit you will make out of it.
Another important thing in PPC is to monitor the percentage of clicks to your site that are converted into revenue. You have to make sure also that you set measurable results of your PPC campaign that suits your business.
It is also suggested that you choose the keywords that are important and relevant that will be included in your marketing under pay per click. And the proper selection of keywords can help your site generate more attention and traffic.
It is not suggested that you focus the attention on the broad, general and the non-specific terms and keywords. This suggestion should be heeded because of the nature of the searches now, and the attitudes of internet users who use the search engine of the major websites.
Online surfers nowadays are knowledgeable and skilled in searching online, and the trend has gone from typing single keywords to very specific two to three-word searches. Most often, online searchers are using very specific keywords to generate accurate results.
Since PPC campaign can be monitored, it is suggested that once you bid on a keyword you should always monitor on how it is working to get to your target results.
Other factors that may affect the outcome of your pay per click marketing may include search patterns and behavior of online searchers. This is why it is necessary to evaluate your campaign so that you can restructure it if needed.
Tracking of your PPC listing online should also be a consideration in your pay per click marketing. Since competition in the internet is stiff, you should know your position and your rankings. This will help you determine if you need to revise your strategy.
The way to use PPC Advertising to grow your business
Posted by: | CommentsOne of the growing forms of advertising that small business are using online today is PPC, or pay-per-click advertising. When researched and performed correctly, PPC advertising is another way to add to your web site SEO and your ability as an online business to show up prominently in search engine results. As a form of website SEO, PPC advertising can be a great way to generate highly targeted prospects which can provide a great source of revenue to you and your company.
The first thing to discuss is what PPC actually is. PPC is when you advertise on the sides of a search page. You only pay when somebody clicks on your ad. You are in control of the words and phrases that you want people to type in to find you. When somebody is looking for you by using those keywords, you will probably show up as a sponsored link.
How is it determined how much you will pay per click? You will bid against all of the other advertisers for that keyword; the bid that’s the highest get the top spot. Clicks could range from 10 cents all the way to over 20 dollars. The price depends on how much competition, what the industry is, and what the topic is. This process can be very costly if you don’t grasp all of the intricacies of PPC; so it’s important to do the proper research.
But,as you learn to use it, PPC is great for web site SEO because you will get a great position on the SERP, or search engine result pages; this is something that other SEO companies can’t provide. You can spend day after day on website SEO, but who knows if it will work? If you learn how to work with PPC, however, you are sure that your future customers will see your website.
The greatest part of PPC for a small business is that it only costs you when somebody clicks on your ad. This will guarantee not spending money on people looking at your site that doesn’t want your product or sevice. The important thing is that you need to get as many people to vist your website, and only pay a price when people come to visit.
A great way to watch your spending on your web site SEO and PPC campaigns is to use the built-in feature known as your daily limit. If you don’t use this, you are in danger of spending way more money than you want to! This feature will stop your ads from running when you reach your daily budget. This will help you keep your costs down while growing your business
PPC is the new way to go to build your business on the web. Most companies today are utilizing PPC on top of classic website SEO. You should take the time and learn how PPC works. If you do, your business will continue to grow by leaps and bounds!
