Archive for Internet marketing
The Clicks and Conversions in Pay Per Click Marketing
Posted by: | CommentsIn pay per click marketing, the most common intent of the business owner is to position his listing on top of SERPs, and get clicks coming from internet users. With greater clicks comes greater traffic for the website. And with greater traffic comes greater happiness. Correct, or are we missing something fundamentally important?
The keen business owner who puts his money in PPC should learn that there is more to clicks in this kind of advertising. So what is conversion and how helpful can this be in keeping you on budget and in line with your objectives?
Conversion will happen if the site visitor will take some desirable action in the website, as opposed to site visits wherein the user enters the site and leaves the website without contributing to the website.
If for example you have an online store, then the conversions that may happen in the site will involve the users making a direct purchase, the user downloading a service or the user completing the sales inquiry form. Simple visits will mean that the user enters and leaves unnoticed.
Conversion in pay per click is not restricted to getting a sale of your product on your website. Conversion may mean other actions of site visitors that are valuable to you and your business.
It is along this line that you should also think about what to expect out of your site visitors. Before engaging into pay per click, it is also wise to determine the target results that you want to get out of these online visitors. If that cannot be established, investing in PPC might not be a good idea.
Since conversion is an important aspect of marketing under pay per click, it is recommended that you track conversion. The good news is that major search engines do provide tracking tools. Google Analytics is one, and this is worth using. This tool will allow you to measure the conversions coming from pay per click sources.
Without any tracking tools, you can still monitor and assess conversions from your pay per click campaign. By using a spreadsheet, you can list the conversions in a day and determine if there has been any increase upon adoption of PPC. If none, then you might need to improve your strategy.
Overview of the Qualitative Aspect of Chinese Wholesale Goods
Posted by: | CommentsMany folks believe thinks that it is just the price factor that has made the China wholesale trade flourish to an overwhelming extent during the last five years. To a large extent this assumption is right, but it is not precise in terms of its insight into the reason why Chinese wholesalers are increasingly becoming the trading choice for businesses and individual customers around the world. The fact is that the China wholesale trade had begun merely as a back-up sourcing destination for some companies from Europe and the US.
However, this experience was slowly turned around by the Chinese wholesalers to design and develop goods that are acceptable globally that have with the strictest of quality parameters. Chinese manufacturers have been able to adhere to the aesthetic and qualitative benchmarks that have been put-up by their European and American counterparts. When the sourcing of goods from Chinese wholesalers began, meeting quality standards such those defined by the UK EN71 were a big hurdle. However, Chinese manufacturers have been able to set-up their own quality testing methods to ensure that goods that were initially locally produced for the domestic markets are now able to meet the quality expectation on an international basis.
Being a densely populated nation, there is no dearth of cheap labor in China and when combined with the latest production methods, the manufacturing process is able to create goods that are at par with the best in global standards but are much cheaper.
However, there has been a growing notion among many business circles that China should be looked upon as a vendor for buying cheaper goods and stock products only. This belief is highly misplaced since Chinese manufacturers have the proficiency to alter their production methods to produce goods as per the instructions of the client. So, if you are faced with spurious-looking Chinese goods, it is not translate into the quality of an average wholesale merchandise sourced from China being defective in quality. Instead, it is the vendor or the provider of goods who is responsible for buying surplus or second-rate goods that are invariably produced in any production method. Hence, the notion of all Chinese goods being cheap re-incarnations of high-end brands is absolutely wrong. A mushrooming problem is of second-hand or manufactured defective stock products being bought by international wholesalers from South American and South-east Asian and being falsely branded as Chinese wholesale goods.
This is where a clear distinction has to be made between the goods being cheap or economical. Ultimately, it is the vendor of goods who is responsible for the quality of the goods being supplied and labeling all Chinese wholesale goods as a cheaper alternative might not be the best approach towards understanding the Chinese wholesale and dropship trade. It is up to the wholesaler who procures goods from the local Chinese markets to stress the level of quality of merchandise he wants. Wholesale dealers of global repute like B2CStock have their own regional offices in the business districts of China to ensure that they are able to procure the best of goods from the regional manufacturers. This has a huge advantage for the customers.
For starters, the goods are procured from the regionally-distributed manufacturers after a thorough market research and qualitative analysis, since the wholesaler itself has a presence in the manufacturing region. Therefore, customers looking to buy wholesale products from Chinese wholesaler at cheap prices should first enquire about the procurement/sourcing process of the goods.
3 Tools an Affiliate Marketer Can’t Live Without!
Posted by: | CommentsWhat does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business. Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.
Important Tool #1 – Your Own Website: The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.
One of the most important things that you need to consider is that almost all web users go online to look for information, and not necessarily to buy something. Above all else, make your website full of original, relevant and useful content. People love quality content and on the internet content is still king, good content will not only build your credibility, it will also help you to gain higher search engine ranking and generate free traffic. Establishing a good reputation is the first step in building a loyal consumer base.
Important Tool #2 – Incentives: The internet is a very competitive world. You need to stay ahead of your rivals to make sure that you get significant share of your market. So, you must use everything within you power to encourage people to visit your site and click through to the websites of the products you are promoting. By building an opt-in email list you can start to gather prospects. Offer a newsletter or better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free software, access to exclusive services and other freebies that will be helpful to them.
Important Tool #3: Link Popularity: The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive link building campaign.
One of the best ways to do this is to submit articles to articles directories with links back to your website in the resource box. You will not only gain exposure, you will also have the opportunity to advertise for free. The more sites you submit your articles to, the better your link popularity will become. Make your articles relevant, original and useful so that more websites will pick it up and link back to your site.
These are just three of the many tools that you as an affiliate marketer need to use to maximize your earning potential. You can always explore other ideas and adapt other strategies that you think might help you become a high rolling affiliate marketer.
The Hottest Video Marketing Bonus in 2009
Posted by: | CommentsVideo marketing is a way for businesses and entrepreneurs to showcase their new products and services using online videos. These are easy to produce and can be seen by thousands of people in a short space of time. With this in mind it is clear to see why this form of marketing is growing in popularity each day. For anyone who is unsure of how video marketing can help them here are some of the many benefits:
Traffic to a website can be increased actually overnight using this type of marketing. Video sites are getting more popular by the day and getting thousands and thousands of hits. With this in mind it stands to reason that smart businesses are putting their own videos out.
It can help business to gain a first page placement in results pages. By the careful tagging and labelling of video anyone entering certain keywords into a search engine could find your video at the top. Sometimes it is virtually impossible to do, even with attention paid to the content on a website. By using a video any business could get first place rankings in less time than you would think.
Any business looking to raise their online visibility can find that this is much easier when using video marketing. Cleverly posted videos can help to significantly increase online visibility. Why pay for services which claim to enhance online visibility when it can be done simply by posting a video.
Businesses looking to raise the profile of their brand can do so using video marketing. Brand or product or service can sometimes be quite tricky, not to mention expensive. So using videos other form of marketing can be a way of doing this without having to break the bank. Too many businesses make the mistake of believing that their product is their brand. Create a definitive brand for your product using online videos and your sales will benefit dramatically.
Another one of all businesses is to gain the attention of as big an audience as possible. By posting videos to online sites a business can reach a massive audience all over the world quickly. In comparison waiting for individuals to read a certain newspaper in order to see an advert can take some time.
By posting a video online that is really popular a business can let the video do its own marketing. So if 10 people watch a recently posted video in the first hour and enjoy it they might send it on to 10 friends each. That is potentially 100 views of your video in just over an hour. Then say the 10 new people send it onto another 10 and so on, the video could be watched thousands of times in 24 hours. That is the kind of marketing a lot of companies spend a lot of money on.
Video marketing has many benefits as you can see. It is a fast and effective way for anyone to reach thousands of people quickly and easily. They are easy to access, fun to watch and above all they get results. Whilst it might seem difficult to create a video, it is actually easier than you think.
WordPress Can Be Easy To Use, Honest
Posted by: | CommentsWhether you are new to setting up a WordPress blog or have set several up, WordPress Step by Step Setup is an easy to follow, yet powerful program that will take you through the entire process of setting up your WordPress blog correctly and getting it ready to publish. Unlike “step by step” ebooks, WordPress Step by Step Setup is a program and walks you though each step with detail and not leave you hanging or asking yourself “what does that mean?”
WordPress Step by Step Setup makes sure you can get through the instructions without pulling your hair out due to the over use of ?techno babble? or technical terms. We made sure that all of the instructions are easy to read and follow no matter your level of experience online. Written for real people, by real people.
The steps within the program are also editable. If you are working along something you want to add or edit, you can add it into that step. Just click on the step you want to change and click on the “Edit Task” button at the top of the program. For more advanced users there is an option available to actually “Add a Task”. This allows you the ability to add in your own specific tasks without editing the ones already available.
Now, everyone works differently due to personal preferences. For those individuals who prefer to work from paper then you will enjoy the “Print” option. This will allow you to print off any or all the steps you wish so you can follow the steps from paper instead of the computer.
One of the biggest obstacles someone usually has while working on their computer is the ability to stay focused. Daily life has countless little interruptions that can turn an hour of work into double that because you forgot where you were and lost your track of thought. You can schedule a ?pop up? to show up on your screen alerting you to where you left off as well as a function that ?hides? steps you have already completed keeping you from going back and doing the work again.
Another powerful benefit of WordPress Step by Step Setup is the ability to transfer your current work to an external source such as a usb/jump or thumb drive or even a external hard drive. This allows you to take it with you wherever you go and as long as you have access to a computer you can continue you work no matter where you go.
Whether you have set up a WordPress blog before or not, you will find that WordPress Step by Step Setup will walk you through each step from the beginning. Starting off with the preparation of your blog, choosing domain names, finding a WordPress theme, installing WordPress on your host, a list of some of the best plugins and widgets available, right down to making your first post.
Ecommerce’s Hottest Trend: New Media Rich Email Campaign Software
Posted by: | CommentsPeople often inquire when they see me about what is the new and most profitable trend in ecommerce and I respond without hesitation “video content”. So I am excited to see more new technology emerge that can place video right into retail email, and seeing businesses experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.
As Mr. Brownlow explains in his state-of-play update on video in retail email, early use of video in email was really linking text to a video hosted on the Web. Now we see this all changing to a more filter friendly format.
Some retailers like REI and Sears got clever and converted video to animated gifs. REI uses Liveclicker, but Anna Yeaman has a DIY tutorial on how to convert video to animated gif.
What is so hard about placing a video in email?
Deliverability is the issue. Large video attachments are often spotted by filters and marked as spam and ISPs (Internet service providers) block large data including Javascript for security reasons.
Javascript sending video in an e-mail has been blocked by many ISP’s and is a challenge for deliverability, since large video attachments often alert spam filters. The way that the NewF5 system gets around this issue is that their e-mail maitains the highest “white listing” available for an email provider and is a paid service that does not go through typical e-mail filters.
How to beat the email spam filters.
This month, the NewF5 email marketing program launched for individual and small business owners and have in place a spam compliance policy that insure the deliverability stays the highest possible in the mass email business. This high deliverability includes there newsletter and auto responder campaign systems too.
The NewF5 autoresponder software locks down the bit of code that calls the video server, allowing actual video code to live in the email rather than just a placeholder. Many small businesses are already claiming very positive results.[youtube:y9pvxrs8c7E;NewF5 Testimonials;http://www.youtube.com/watch?v=y9pvxrs8c7E&feature=related]
Google recently announced it would support Youtube links in email for Gmail accounts. Its not an embed, rather Gmail recognizes Youtube code and displays the video in the email ” provided that the Gmail user has enabled the feature through Google Labs. Its unlikely the average Gmail user is going to turn this on ” so dont get too excited. Of course using gmail or any other free system defeats the purpose of email marketing which is automating the tracking and converting of your valuable leads.
Other Features That distinguish the NewF5 Email Campaign Software from a Free web mail are:
1. Video and audio creation, playlists, picture galleries, media storage and media publishing;
2. Full email client with video, audio, and template integration for individual follow up
3. Mobile sync
4. Lead capture
5. Auto-responder
6. Customized template creation
7. Email delivery reporting and statistics.
My personal experience with the NewF5 Email Campaign Software has been above expectations. Using this system I have built 3 businesses in 5 countries from the comfort of my home office. The New F5 system is what I believe to be a must have tool for any business competing in there local and national markets.
Using Twitter For Business-Modern Times Call for Modern Ways
Posted by: | CommentsUsing twitter for business can help you move toward your goals faster than you might think. Even though Twitter is pretty new it is one of the fastest growing web 2.0 sites out there. In this ever changing world we live in you need to stay on top of things if you hope to have any success in Internet marketing.
Let’s say you wanted to find two thousand people who would share an interest in your upcoming product. Using traditional methods this is not a real easy task is it.
Now imagine you are trying to find a way to get in touch with them and update them on your new product or affiliate offer.
Conventional wisdom calls for the traditional squeeze page and auto responder. Not in this case. Although creating a list is almost always a good move in this case there is an even better way to get this done.
Twitter.
Once you get people that are following you can send them any kind of message you would like by simply tweeting them. Think about not having to worry about things like double op ins and getting your email auto responder messages through. Suddenly these worries are all in the past
If you’re not using Twitter to create a “shortcut list” that can drive traffic to your offers, you’re missing a great opportunity. This is one of the easiest ways to get started with permission marketing in the history of the Internet and many marketers are already making money by talking to their followers instead of just sending those emails to their list.
Have you been using Twitter? Are you doing things the right way? If you do not have answers to these questions then you should stop what you are doing right now and find some answers. Using Twitter for business can really improve your bottom line.
Image Advertising and Name Recognition Isn’t Everything!
Posted by: | CommentsGrowing up, we were aware of certain brands and images that evoke, in some cases, nostalgia. We can all image dreamy days on a summer beach reaching for a cold drink from our COKE Cooler – it was red and had a white bottle cap on it. Tony the Tiger served our morning breakfast to many of us. Hertz was guiding our parents into the drivers seat of a new rental car. These were big companies with big advertising budgets. We knew their names, recognized their logos and we responded accordingly. Unfortunately, not every business is able to make it on Image Advertising.
Nowadays, an interesting phenomenon occurs with many business people when they are questioned regarding the success of their advertising. Repeatedly, a similar response is heard. “I have no ideamost of my business comes from referrals. If in fact most of their business is from referrals, well then that demonstrates that once they have secured a client they treat them well. But it leaves a big hole in their Marketing Program that must be looked at if they are to continue to grow at rates that referral business will never measure up to.
There is a definite gap between how the large companies address their market and how most businesses must address theirs. It is vitally important therefore to understand this delta and be able to accommodate and address it. Given the fact that not every individual contemplating self employment can benefit from a University or College degree in marketing, how do successful operations find their way to the methods that work. If you dont have the budget to afford to advertise like a Coke, Pepsi or Home Depot how to you attract that new prospect.
The best way to do this is to make your advertising dollar accountable to you. By this I really mean, regardless of whatever method you choose to use, every dollar spent must have a measurable return so you can validate its success. The best way for small to medium sized businesses to accomplish this is through a technique known as Direct Response Marketing. One business has actually incorporated Direct Response Marketing as a fundamental underpinning of a marketing program they provide. What this means is that as a user, regardless of your experience or lack thereof, with this form of advertising, you have a mentor extremely well versed in how it operates and how best to manage it. Automated Marketing Solutions, or AMS is the answer.
AMS provides a full array of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tried and proven methods. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. But it doesnt stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input.
The benefits to this system are substantial time savings on what would otherwise be labor intensive tasks. It also provides consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of interest. If you would like to learn more about Direct Response Marketing and how it can benefit your business visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and benefit from AMS tested and proven technology and experience.
Online Marketing Star- Video Marketing by Email
Posted by: | CommentsMarketing by email is an increasingly popular means of marketing provided by the advances in web 2.0 technology. With the increase of e-commerce as a result of these same technological advancements, marketing by email is now one of the most powerful means of marketing products and services through the internet. Through email, companies and businesses have a time effective means of reaching many potential prospects. Through email, marketing copies get delivered directly to a persons inbox; companies no longer have to wait for consumers to come across their ads in the internet.
Power of Video Marketing by Email:
Video email marketing programs are an improvement to proven internet marketing text email strategies. Through video and audio email, your recipients no longer have to slog through text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other email communications await their attention. That’s why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site.
Video marketing by email is more interesting than traditional email marketing copies. Busy people will have more time to watch than read copy. Your video presentation can be as short as thirty seconds. Studies have shown that most people will watch at least two thirds of that presentation. Given a good video email copy, this short span of time can be enough to peak your recipients interest in your product or services and encourage them to take time off their busy schedules to visit your web site. If you doubt the impact of video and audio presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials and radio.
Video Marketing by Email has Had Weaknesses:
There are reasons why most companies prefer sending antiquated graphic and text email advertisements rather than video email. One of the most important reasons for some marketing professionals reluctance to shift over to video email marketing programs is the belief that recipients of these emails do not use the same video platforms and standards. There is just no way to determine the recipients level of computer technology so that the appropriate video format could be sent to each persons inbox.
Another weakness is the large file size of each video email marketing copy. This obstacle is hardly something that can not be over come but this is still an issue.
The Solutions to Video Email Campaign Software Problems:
Fortunately, there are now video email systems that can solve the above mentioned challenges associated with video marketing by email. To solve the large file size being attached problem, when you now send a video email it is streamed from a server. Kind of like accessing a video on a website except this video or audio message plays in the persons inbox making it much more personal. This means that you do not have to use a any of the actual video file size in your video email marketing copy.
To solve the problem about incompatible video platforms, some video email marketing program providers have applications that can instantaneously detect the viewers video playing format the moment the recipients clicks the preview. The appropriate video is then selected and plays instantly. This means that every video email gets viewed properly whatever the recipients video standard.[youtube:e4INeRGcFP4;Internet Marketing and New Video Email Marketing Campaigns.;http://www.youtube.com/watch?v=e4INeRGcFP4&feature=related]
Given video emails flexibility and undeniable persuasive powers, isn’t it time to take advantage of video email in your internet marketing campaigns? I have built 3 companies in 5 countries using these systems before some of the problems where corrected. Now with the systems playing on all computers and formats with excellent quality the door is wide open for the internet marketers that are smart early adapters to separate themselves from everyone else and grab major market share in there advertising and/or recruiting.
