Author Archive
Have You Got Low CTR But OK Traffic?
Posted by: | CommentsIn OK to Make Money Online today, let’s look at why your CTR (click through rate) just dropped to the floor. Maybe a friend, co-worker, or an article you read told you the latest thing was the new social networks, and that these networks could drive loads of traffic to your site. Then it occurred to you — more traffic, more money. But your CTR starting dropping just after you started getting tons of traffic from one of the social networks! Why?
Traffic that is purchase-oriented is on a hunt or quest to find that product or service that fills their current need. They may be doing research, product comparison, or pricing. They are looking to get in, purchase, and get out. Until a store has places where people that know each other can have an in-store, online conversation, they are there to shop, or at least that is what the store owner wants and how you make money.
When you direct traffic from a social networking site to your site, you must make it the latest buzz. The “must have that thing” to be cool. Again, you are directing a buyer. Who cares if it’s the latest pet rock craze they are a buyer. Nevertheless, if it is not a craze or the latest “got to have,” then Google will detect this and so will the advertiser. When this happens, Google will place low performing ads in your Adsense slots and you will not make money.
This makes sense to the advertiser and is good business for Google. The advertiser (and therefore Google) wants the people that click the ads to be purchase-oriented, not social. They want to turn that click into a purchase for the advertiser, and so do you so you will make money. If you are driving social traffic to your site, they are looking around, and not likely to be buying anything the advertiser is selling In response to this, Google will steer this traffic and the advertiser away from you by placing low performing ads on your site.
So the best thing you can do for yourself is write good articles that promote your keyword, and hence the advertiser’s product or service. Then Google rewards you with better performing ads. Remember: Google wants you to be the leading expert and the most popular guy/girl on the block. Not for the social network groups, but for the purchasing groups or groups that will be converted to buyers. And isn’t this what you want to do to make money.
Michael
Let Making Money Online Show You How To Get Your Blog Indexed.
Posted by: | CommentsIn this edition of OK to Make Money Online, we need to get your site properly indexed. No one, not even Google, will guarantee you will get indexed. Because there are many unknown factors that are part of Google’s internal algorithms, we will follow best practices. Don’t worry you will most likely be indexed.
Let’s take a look at what rules we have learned so far:
1) A proper Blogger account or domain name has been set up and Blogger, WordPress or Joomla is your blog software.
2) Make sure your long tail keywords are in your title and first paragraphs.
3) You have made a proper About Page that includes your keyword(s).
4) You have copy and revised Google’s Privacy Page example or copied my Privacy Page and revised it.
5) Check that your site is verified and contains a Sitemap link in Google.
6) You have posted at least two 300-word articles on your site.
7) You have 10 tags for each article you have created.
You have multiple categories, if you blog software supports them.
9) You have informed Technorati of your blog and claimed it.
In order for someone to find you, we need to tell Google you are here and ready to receive traffic. This is where indexing comes in, so let us get started.
Now, log in to your Adsense account, the one you you created in Make Money – Adsense. Click on the “Resources” Tab. Now click on “Webmaster guidelines”. Under the heading “When your site is ready” you will see a hyperlink to addurl.html. Go ahead and click on this link.
On the page titled “Add your URL to Google,” enter your blog’s URL, making sure to add a comment and your keyword. Next, enter the squiggly letters and press the “Add URL” button. Don’t worry, if you get the squiggly letters wrong just re-enter the text when the screen is redisplayed.
Google will display a confirmation message to notify you that you did everything correctly. Now be patient and wait for the GoogleBot to crawl your new site. Meanwhile, get started writing and posting your next article.
Next time on OK to Make Money online we will look at SEO for your blog.
BigBear
