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How can Digital OOH Advertising Benefit a Retailer?
Posted by: | CommentsWith the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.
Digital OOH advertising can benefit a retailer in the following ways:
- OTX (Online Testing exchange) conducted a national survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. Capturing consumers attention is essential for increasing sales.
- Digital OOH advertising offers advertisers flexibility and target-ability in order to reach consumers.
- Businesses can target consumers outside of their homes.
- Advertisers can deliver appropriate messages based on where the advertising screen is located. They have the ability to advertise in places where people travel throughout the day. This can include supermarkets, clothing stores, malls, coffee shops, fitness centersetc.
- There is no better place for a consumer to receive a message than when they are in a store. POPAI research has shown that as many as 70% of buying decisions are made in a store Digital OOH is effective when targeting consumers who are just browsing in a store.
- Average recall rates for digital and video out-of-home advertising networks has been reported as about 40 percent. Traditional media recall rates are lower: television (32%), radio (27%) and magazines (21%) * Source: Advertising Made Easy and Effective, By Lyle Bunn March 2009,USA Today
- There are improved and reliable audience metrics and accountability
- In large department stores or shopping malls, digital out of home helps retailers to create highly targeted messages to consumers based on screen locations within the departments. They also have the ability to place screens in high traffic locations, in specific demographic profiled areas, and near the area where the actual product is being sold. They can also place screens in store front windows and run the ads 24/7.
- Advertisers can target almost any demographic or socio-demographic group.
- When done correctly, consumers will be provided with useful information and content that fits their lifestyle and needs.
Because of the consumer is outside, they are closer to where the products are located. This can result in a quicker decision to make a purchase. No other media offers the ability to target consumers when they are so close to the point of sale.
- Advertisers can continue a relationship with consumers by regularly updating their ads. Because this method of advertising is relatively new, it is very cost effective.
- By targeting a specific audience, businesses will reach only the consumers who are likely to buy their product. A well thought out, creative, and well-planned campaign will eliminate advertising waste and save businesses a lot of money.
- Consumers approve of digital OOH advertising. Research conducted by Edison Media Research showed that reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service.
In order to maintain a successful business, advertisers have to keep up with changing technology and lifestyles. Digital OOH has been steadily convincing businesses to recognize the benefits of this form of advertising. Marketers are now seeing a boost in product sales, more engaged customers, and an increase in advertising campaigns. Digital out-of-home advertising is the future of efficient, creative, and cost-effective marketing campaigns.
Ordering Online: How Long Does Standard Shipping Take?
Posted by: | CommentsIf you are like many savvy shoppers, you are great at finding bargains for the things you need online and so you have decided to place an order that way. This is a convenient method for many shoppers to find the items they need. Not only is it a good way to find hard to find items from retailers that may not be accessible in local shopping areas, but it saves a lot of time, money and energy to shop online.
Retailers encourage people to try their online shopping method by offering lots of incentives, like discount coupons and free shipping. From shopping for clothing and accessories to finding outstanding bargains on office supplies, health and wellness needs, pet supplies or even grocery shopping; ordering online has become the very best way to shop nowadays.
Now that youve made the decision to shop for the items you need online, you are getting ready to place an order with a secure method. As you get to the shipping and handling section, you may be surprised to see that there are many different shipping options available to you, each costing differently based on the type of shipping method available for this purchase. What to choose? This can be a daunting experience, especially if you are ordering items that are for a specific date or occasion. So you must think carefully to determine the best type of shipping you will want to choose to meet your needs.
Generally, if you are shopping online you may be doing so to save money. Indeed, shopping online is the best way to do this. However, you will want to be careful that you dont get socked with expensive shipping and handling fees. If you are ordering ahead of time and or you are not in a hurry to receive the items you are buying, then best way to save money is by selecting standard shipping as the method of delivery. Standard delivery is the least expensive of the shipping rates as it is generally handled by the US Postal System in the US and the Canadian Post in Canada. If you choose this method, how can you be sure when you will receive the package(s)? Here are some ideas to help you determine when you will receive package sent by standard shipping.
In the US, postal service standard shipping generally takes between 7 to 10 business days for in-stock items. Thats weekdays, not including weekends or holidays. The exception to this is when shipping to Alaska, Hawaii or Puerto Rico as that will take an additional 2-3 business days for arrival. If you are ordering from a country outside the United States, you may need to allow for up to 14 business days for items to get through the US customs office. The shipping cost will be additional as well. If you are in a hurry for the items, you may want to use an alternative shipping method to expedite the shipment.
In the Canada, if you are ordering from a Canadian vendor, you can expect that shipments will arrive via Canadian post standard shipping within 2 to 4 business days. Thats actually pretty fast when considering the rate that the US offers. The exception to this is when ordering from a US company or those located in other countries. You may have to allow for as many as three weeks for packages to pass through Canadian customs and you can expect that the cross border shipping cost will be more as you will be responsible for taxes, duties and the rate of exchange.
